RESULTS
The CPL was reduced by
18.73%
SPEND
$1,261.21
INITIAL CPL
$162.61
ENDING
CPL
$105.32
SCALING AGENCY LEADS WHILE
REDUCING COSTS
The main challenge was generating results while keeping the overall cost per lead (CPL) at $30 or lower.
SUMMARY
SOLUTIONS AND STRATEGIES
To achieve this, we tested a new audience using validated creatives, allowing us to refine targeting and improve conversion efficiency. This approach helped optimize engagement while ensuring that lead quality remained high. By strategically managing the campaign structure and creative assets, we successfully reduced the CPL and maintained stable performance across the account.
BEFORE

AFTER

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