RESULTS
The CPL was reduced by
20.06%
SPEND
$269.49
INITIAL CPL
$168.56
ENDING
CPL
$134.75
LEAD GENERATION FOR
COACHING SERVICES
For coaching services, acquiring high-quality leads at an efficient cost is key to sustainable growth. The objective was to increase lead volume while improving cost efficiency.
SUMMARY
- Duration: 9 days
- Spend: $269.49
- Initial CPL: $168.56
- Ending CPL: $134.75
- CPL Reduction: 20.06%
CONTEXT AND CHALLENGES
To improve campaign performance, we executed two key adjustments:
1
Expanding Keyword Targeting → We added new keywords to the NB campaign to broaden reach and attract a larger pool of potential leads.
2
Implementing Negative Keywords → We identified and excluded irrelevant search terms by adding them as exact match negatives at the account level, preventing wasted spend and improving conversion rates.
BEFORE
AFTER
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