RESULTS
The CPL was reduced by
28.11%
SPEND
$3,665.79
INITIAL CPL
$61.44
ENDING
CPL
$44.17
DENTAL IMPLANTS - GOOGLE ADS CAMPAIGN
The primary challenge was to reduce the Cost per Lead (CPL) while maintaining lead quality and overall campaign performance. The objective was to optimize Google Ads targeting and budget allocation without narrowing the audience too much, ensuring sustainable growth while maximizing efficiency.
SUMMARY
- Duration: 8 days
- Spend: $3,665.79
- Initial CPL: $61.44
- Ending CPL: $44.17
- CPL Reduction: 28.11%
SOLUTIONS AND STRATEGIES
To achieve this, we adjusted the budget, reallocating it to the best-performing campaign and focusing exclusively on a single high-converting ad group (dental implants). As a result, the CPL decreased by 28.11%, leading to a higher volume of quality leads at a lower cost.
BEFORE
AFTER
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