RESULTS
The CPA was reduced by
34.83%
SPEND
$5,704.44
INITIAL CPA
$1,458.93
ENDING
CPA
$950.74
FINANCIAL SERVICES - META ADS CAMPAIGN
The main challenge was reducing the Cost per Acquisition (CPA) while maintaining lead quality and optimizing campaign performance.
SUMMARY
- Duration: 7 days
- Spend: $5,704.44
- Initial CPA: $1,458.93
- Ending CPA: $950.74
- CPA Reduction: 34.83%
SOLUTIONS AND STRATEGIES
To address this, we implemented a new creative testing strategy on Meta Ads. This included defining a new testing schedule during the week to optimize results. Results: Increased qualified applications by +83.33% and decreased CPA by -35.54% over a 6-day period.
BEFORE
AFTER
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