RESULTS
The CPL was reduced by
53.36%
SPEND
$311.53
INITIAL CPL
$74.21
ENDING
CPL
$34.61
GYM - META ADS CAMPAIGN
The main challenge was to reduce CPL while maintaining lead volume and improving overall campaign efficiency.
SUMMARY
- Duration: 7 days
- Spend: $311.53
- Initial CPL: $74.21
- Ending CPL: $34.61
- CPL Reduction: 53.36%
SOLUTIONS AND STRATEGIES
To address this challenge, we implemented a strategy over 7 days:
- Advantage Audience Expansion: We launched a new Advantage+ audience targeting broad, women, 25 to 55, within an 8-mile radius, allowing us to reach high-potential leads more effectively.
- CPL Optimization: This strategic shift led to a CPL improvement, reducing it from $74.21 to $34.61.
- Performance Enhancements: Alongside the CPL reduction, we also improved CTR and CPC, driving greater engagement and cost efficiency.
BEFORE
AFTER
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