RESULTS
The CPL was reduced by
50.68%
SPEND
$906.00
INITIAL CPL
$43.43
ENDING
CPL
$21.42
HEALTH - META ADS CAMPAIGN
The main challenge was increasing form submissions, as some users were abandoning the form due to certain questions feeling too intrusive, such as “What is your annual income?” This was affecting the overall completion rate, and we needed to find a way to optimize it.
SUMMARY
- Duration: 7 days
- Spend: $906.00
- Initial CPL: $43.43
- Ending CPL: $21.42
- CPL Reduction: 50.68%
SOLUTIONS AND STRATEGIES
To address this, we implemented a new creative testing strategy on Meta Ads. This included defining a new testing schedule during the week to optimize results. As a result, we reduced the CPL by 50.68%, from an initial $43.43 to $21.42, over a 7-day period.
This approach significantly improved performance and efficiency.
BEFORE
AFTER
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