RESULTS
The CPL was reduced by
65.89%
SPEND
$585.32
INITIAL CPL
$52.95
ENDING CPL
$18.06
INDOOR PLAYGROUND — GOOGLE ADS CAMPAIGN
The primary challenge was increasing lead volume while maintaining cost efficiency. The campaign was generating a low number of leads on Google, and CPL was outside the client's KPI.
SUMMARY
- Duration: 14 days
- Spend: $585.32
- Initial CPL: $52.95
- Ending CPL: $18.06
- CPL Reduction: 65.89%
SOLUTIONS AND STRATEGIES
To improve lead generation and align CPL with KPI targets, we implemented the following strategies:
- Performance Max Audience Integration: We leveraged website visitors from Meta-driven traffic, integrating them into Google’s Performance Max campaign to enhance optimization and expand the audience.
- Remarketing Enhancements: We introduced a dedicated remarketing asset group targeting previous buyers, increasing engagement and improving conversion rates.
As a result, CPL dropped by 65.89%, successfully bringing the campaign in line with the client’s KPI.
RESULT
© 2026 | 6Hands Media