RESULTS
The CPL was reduced by
55.86%
SPEND
$932.83
INITIAL CPL
$3.67
ENDING
CPL
$1.62
PAINTING AND HANDYMAN SERVICES
The primary challenge was reducing the CPL while ensuring efficient campaign performance and delivery.
SUMMARY
- Duration: 28 days
- Spend: $932.83
- Initial CPL: $3.67
- Ending CPL: $1.62
- CPL Reduction: 55.86%
SOLUTIONS AND STRATEGIES
The goal was to optimize ad performance, refine targeting, and maximize lead volume without compromising quality. Initially, the CPL was $3.67, and the objective was to lower it while maintaining a steady flow of high-quality leads.
To accomplish this, we implemented a structured approach:
- Keyword Optimization: Eliminated limited or irrelevant terms to enhance ad targeting.
- Campaign Optimization: Ensured full budget utilization and prevented delivery issues that could impact performance.
- Lead Generation Scaling: Optimized ad performance, generating 577 leads with a final CPL of $1.62.
BEFORE
AFTER
© 2026 | 6Hands Media