RESULTS
The ROAS increased by
85.71%
SPEND
$220.40
INITIAL ROAs
1.61
ENDING ROAs
2.99
READY MADE MEALS — GOOGLE ADS CAMPAIGN
The primary challenge was to increase the Return on Ad Spend (ROAS) while optimizing ad spend efficiency.
SUMMARY
- Duration: 19 days
- Spend: $220.40
- Initial ROAS: 1.61
- Ending ROAS: 2.99
- ROAS Increase: 85.71%
SOLUTIONS AND STRATEGIES
To achieve this, we created a new asset group using the all-time customer list as a signal and focused on a single location. Additionally, we reduced the daily budget, which helped optimize spending and improve overall campaign performance. This strategic shift resulted in an 85.71% increase in ROAS, demonstrating the effectiveness of refined audience targeting and budget adjustments.
BEFORE
AFTER
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