RESULTS
The CPA was reduced by
52.73%
SPEND
$2,984.56
INITIAL CPL
$98.65
ENDING
CPL
$46.63
REAL ESTATE/ MORTGAGE -
GOOGLE ADS CAMPAIGN
The primary challenge was to reduce the Cost per Acquisition (CPA) while maintaining lead quality and campaign performance. The objective was to optimize targeting without narrowing the audience too much, ensuring sustainable growth.
SUMMARY
- Duration: 31 days
- Spend: $2,984.56
- Initial CPA: $98.65
- Ending CPA: $46.63
- CPA Reduction: 52.73%
SOLUTIONS AND STRATEGIES
To achieve this, we identified optimization opportunities and tested new approaches, leading to the creation of a new Google Ads search campaign. This strategy resulted in a 190% increase in leads while keeping costs under control. The campaign adjustments focused on refining keyword targeting, optimizing bid strategies, and improving ad relevance to attract higher-intent prospects. These strategic refinements successfully lowered the CPA by 52.73% while maintaining performance stability.
BEFORE
AFTER
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