Case Study SKINCARE

E-COMMERCE

SKINCARE

RESULTS

The CPA was reduced by

78.75%

SPEND

$746.78

INITIAL CPL

$182.04

ENDING

CPA

$38.68

E-COMMERCE FOR SKINCARE - META ADS CAMPAIGN

The primary challenge was to increase ROAS and purchases in the post-Black Friday period while working with a lower budget.

SUMMARY

Duration: 8 days
Spend: $746.78
Initial CPA: $182.04
Ending CPA: $38.68
CPA Reduction: 78.75%

SOLUTIONS AND STRATEGIES

To optimize performance and reduce CPA, we leveraged previously tested audiences and Shopify data analysis to identify high-potential segments. The strategy focused on:

Testing remarketing audiences to re-engage potential buyers.
Targeting Spanish speakers living in the US as a promising new segment.
Adjusting ad creatives and messaging to align with audience insights.

By refining targeting and creative execution, we maximized conversions while maintaining cost efficiency.

BEFORE

AFTER