RESULTS
The ROAS increased by
183.72%
SPEND
$1,024.34
INITIAL CPL
$2.15
ENDING
CPL
$6.10
E-COMMERCE FOR FEMININE CARE - GOOGLE ADS CAMPAIGN
The primary challenge was restoring campaign performance, which had declined due to asset limitations caused by platform policies. Additionally, the campaign was underperforming in relation to the OKR goal of 3.0 ROAS, requiring strategic adjustments to improve efficiency and maximize returns.
SUMMARY
- Duration: 17 days
- Spend: $1,024.34
- Initial ROAS: 2.15
- Ending ROAS: 6.10
- ROAS Increase: 183.72%
SOLUTIONS AND STRATEGIES
To achieve this, we created a new asset group using the all-time customer list as a signal and focused on a single location. Additionally, we reduced the daily budget, which helped optimize spending and improve overall campaign performance. This strategic shift resulted in an 85.71% increase in ROAS, demonstrating the effectiveness of refined audience targeting and budget adjustments.
BEFORE
AFTER
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